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Copywriting and marketing strategy made me eat cake for breakfast
How does your advertising drive decisions? I had an early morning yesterday. Looming over my head was a deadline to get some new ad copy written and a marketing strategy I needed to finish. I put...
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5 Keys to Successful Fusion Marketing
During challenging economic times, businesses are always looking for low-cost ways to market products and services. Today’s idea is not only inexpensive; it is also a reliable and effective method of...
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Top Six Secrets to Search Engine Optimization (SEO) Revealed
I participated in a webinar conducted by HubSpot, the Cambridge-based Internet marketing company, focused on tips and tricks to organically optimize a company search engine rankings. The biggest...
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Exhausted with social media – how to make it better for customers
The recent evolution of Social Media and Social Networking has included business-to-business (B-2-B) marketers being able to improve prospect targeting and social networks connecting to each other....
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6 Twitter Fundamentals for Business
Twitter is a tool meant for engaging people, building trust and developing relationships. Some of the most successful Twitter personalities built their large audience through previously established...
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6 Twitter Killers that Businesses Must Avoid
What is a Twitter Killer? Engaging in activities that virtually ensure your followers will unfollow you. If you are making the effort to engage customers, clients, peers, influencers and prospects on...
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Social Media Tips and Tricks: Facebook
To continue our series on social media, we’ll talk about some ideas to increase your brand awareness on Facebook. Fans bring value to your brand. In addition to the digital word-of-mouth marketing,...
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Social media tips and tricks: Blogs
To complete our social media tips and tricks series, we wanted to cover some of the advantages that blogs can bring to the table. According to eMarketer, 94.1 million adults were reading blogs in 2008....
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Google Instant: More than Interactive Search
On Sept. 8, Google announced the improved search feature, Google Instant. Users on Google Chrome, Firefox, Safari or Internet Explorer 8 will begin to see results displayed as soon as they type in...
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From Slacker to Savvy: Social Media Participation Evolves
As consumers Internet social behaviors continue to evolve, marketers social strategies must evolve with them. It’s critical that marketers personalize new and existing social programs to their target...
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